Digital trends come and go, not least to mention the trends by industry, service and even product. In 2019 we saw a number of trends evolve, but we also saw multiple disappear from our screens for good. As it can be difficult to keep on top of all of the latest trends a news, a professional digital marketing service may be the best option for you. We’ve heard more from some of the experts on the SEO trends that could dominate the rest of 2019, below!
User Intent
In order for your SEO campaign to be successful, you need to ensure that you have a clear understanding of the people you are targeting. By knowing your target audience, you will be able to construct an SEO campaign that has been structured to match your user intent. In turn, this will help when it comes to selecting the keywords to successfully optimise your website. Essentially you need to identify what information users are searching for to reflect the most popular search queries within your content!
Think Beyond Google
When we speak about “search engines” a lot of people automatically think of Google and, whilst they aren’t wrong, there is much more to search than just Google. When it comes to constructing the perfect SEO strategy, you need to consider the other engines too, as you want to drive traffic and engagement for numerous other reasons.
Content Is King
We’ve all heard of the phrase “content is king” but in 2019, the importance of high-quality, unique content was repeatedly highlighted. Whilst Google are yet to provide any specific information on how to cope with their copious amounts of algorithm updates (up to 600 per year!) their advice generally focuses on one thing: to remain focused on creating content that is relevant to your audience. This means that if you are creating content for the sake of keeping your blog updated, you need to stop and carefully consider what you audience is searching for and what information do they find difficult to find elsewhere.
Invest In Technical
SEO isn’t just about picking the right keywords for your brand, business and website or writing good content to keep users engaged. Nowadays, you also have to consider the different technical factors of a website, including those that are likely to impact the overall success of your SEO strategy. As such, you need to take into careful account the speed of your website, Javascript and PWAs in order to start thinking ahead.
Prepare Your Website For Voice Search
Everyday we hear more and more about how voice search is set to change the digital marketing industry, with more than half of all searches set to be made by voice by 2020. So, what are you waiting for? With 2020 just weeks away, it’s important to consider how you can make the content on your website more “searchable” by voice. Instead of writing content for search engines such as Google, consider how people speak certain phrases to hit the jackpot.
Whilst we saw several SEO trends change the way us digital marketers undertook our day to day digital activities, there are a couple that could still dominate the rest of the year, leading up into 2020. What’s one SEO trend that you believe will stick around for a long time?
