When it comes to brand identity, no element helps businesses stand out as much as a logo. Because a logo plays a critical role in brand identity it, unlike most branding and marketing assets, has a rather long life span.
This is why it is important that as you design your logo, you have the future in mind.
As we enter a new decade, you need to be in the know of the logo design trends that are influencing how brands should present themselves to their customers. And that’s exactly what we will cover in this article – the top 7 logo design trends for 2020.
So let’s get right to it, shall we?
We are living in exciting times where technology is fast changing the way we work and live. Logo designs are no exception. The 4th industrial revolution has resulted in a shift to a paperless society, leading to logos becoming mostly digital. This means logos are no longer confined to a static 2-dimensional plane – they are now taking on a life of their own.
So what logo design trends should you be on the lookout for in 2020?
Here are our top 7:
One important function of a logo is to communicate a brand’s personality. For brands that want to exude a fun, optimistic, and hip personality, what better way to do it than with an animated cartoon logo. Suffice to say, this logo design trend is not just confined to fun-loving brands alone. Done well, animated cartoon logos can be effective in portraying any kind of brand personality.
Responsive logos are so-called because they change shape, color, and size to accommodate the device and medium they are being viewed on. While they started off as a fad, responsive logos have become more of a necessity due to people using different types of devices with varying screen sizes. This is the best way to merge form and functionality in logo design as responsive logos give users the best experience no matter where they’re viewing the logo from.
Gradient logos have been popular for quite some time. One way of leveraging their popularity without being stale is to take it up a notch – by designing a 3D gradient logo. Of course, one of the biggest advantages of a 3D gradient logo is the way it pops off the screen giving it a life-like appearance. Another benefit of using a 3D gradient logo is that it makes your brand look futuristic and progressive. Your logo certainly won’t get outdated any time soon.
As life becomes more complicated, simplicity becomes a standout feature in many applications. This is why logos with a minimalistic design are set to be hot in 2020 (and beyond). Minimalistic logo designs mainly feature linear geometric elements and monochrome colors (or unique color code). Besides looking fresh, minimalistic logos also have the advantage of communicating your brand personality and values easier. Done well, people won’t have to scratch their heads to interpret your logo.
It may sound oxymoronic but the future of logo design is in the past. Yes, retro-style logos with a modern touch are becoming quite popular. Besides, nothing triggers nostalgia more than a trip down memory lane. This is why logo designs that borrow heavily from the past do a great job of fostering brand loyalty.
Another logo design trend that will be hot in 2020 is the use of custom fonts. Using custom fonts not only allows you to portray your personality, but it also allows you to forego the use of an image. This is because custom fonts are inherently artistic and eye-catching thus giving you the liberty to be as minimalistic as possible.
No, you don’t need to call Dynamo or David Copperfield to help you create a magic logo. By playing around with the design, depth, colors, and other design elements, you can manipulate a viewer’s perception to make it seem as if your logo defies logic. Another way to create a magic logo is by designing it with a hidden image in it. One of the biggest advantages of this type of logo is that they encourage people to share them on social media, giving you free advertising.
The next decade is poised to bring some exciting changes in the way businesses to position themselves before their savvy customers. And a great part of that involves designing logos that are not only trendy but convey your brand personality. With these logo design trends to inspire you, go forth and build a formidable brand. Oh, and enjoy the business success that comes with it.