Blogging is great for SEO. This is because it assists with a number of things which are vital ranking factors. When you have a blog which is updated on a regular basis with blog posts which are of a high quality and deal with topics that are relevant to your audience, this can make a huge difference to how your website performs overall in the search engines.
A good number of years ago, blogging was a fashionable way that people would post about their lives on the Internet. (The term ‘blog’ is an amalgamation of ‘web’ and ‘log’ – in other words, an online diary.) Now the practice of blogging has become a must-do activity for businesses of all sizes which want to gain traffic, grow their following as well as enhance their visibility to search engines.
Now, businesses have realised that the practice of blogging provides a great platform not only to demonstrate their expertise in their industry but also to enhance their search engine optimisation (SEO) almost without even trying.
Getting a good understanding of SEO isn’t easy
Google doesn’t assist much as they change the algorithms as well as policies on a regular basis. It seems like every time that we get to grips with SEO policies, the rules change. The result is that we’re all left wondering about what we’re doing wrong in addition to what we might still perhaps be doing right.
In terms of SEO, there’s one thing you may have been doing properly from the start: blogging. You possibly have a number of reasons why you should be blogging such as:
- Building trust among your buyers,
- Positioning yourself as an expert, as well as
- Simply sharing news among your company’s followers.
But did you know that having a blog is a powerful way of boosting your company’s SEO rankings?
A blog keeps your website updated
If you have ever come across a website which you realise hasn’t been updated in a long time, you will probably lose some trust in the information which is being presented as the organisation it represents could have gone out of business or, alternatively, the website could be offering information that’s been completely debunked or has been altered since that last update.
Google doesn’t want to provide its searchers with outdated information. Websites which are regularly updated send the search engine giant a signal that the website is alive and, in addition, is offering fresh content. The practice of regularly updating the site also gives the search engine algorithms more motivation to index your website more regularly. Thus, it keeps your company more on their radar over the longer term.
You will probably not have a reason to update the homepage of your website frequently (in addition it wouldn’t essentially be a good business move to do so). This means that a blog is a more practical tool for adding new content to your website regularly.
Blogging allows you to insert more keywords
Keywords are the foundation of any good SEO campaign. The term ‘keywords’ refers to the words or phrases that individuals are most expected to type in when looking for a service or product which you sell.
For these keywords to function correctly, they must appear on your website in order for the search engines to take notice of them. Blog entries are a good place to use these keywords naturally as well as organically. You can even center blog posts around inquiries related to your business to pull in traffic as well as answer common questions.
Someone looking for advice—or help related to what you offer —might type into Google, “how to (insert a term related to what you provide).” This makes a good blog post subject but it also gives you a simple way to target keywords that will make your website come up higher in searches.
If you have a blog already but want to make it to be more SEO-friendly, there are a good number of ways to do this. A great way to being is by post more often or trying to incorporate keywords into your content.