The choice of a platform for an e-commerce store will determine its stable and correct operation, financial success, and popularity among customers. Due to these nuances, more and more people are paying attention to CMS Magento. This platform is steadily gaining popularity, despite the complex development process. Many global brands use custom Magento development for their online stores. What is the uniqueness of this platform?
What are the Magento special features for online business owners?
Magento is able to offer its users several beneficial advantages:
- focus on e-commerce;
- search optimization;
- active use of marketing tools;
- detailed reporting and analytics;
- wide catalog capabilities;
- resistance to viruses;
- simple and convenient admin panel.
First of all, the advantages of the Magento platform should be attributed to the focus on e-commerce. This platform is perfect for those who are engaged in online business. Magento’s capabilities allow you to implement almost any requirements and wishes of a project manager.
Optimized search allows Magento-based online stores to quickly rise and occupy the leading positions in the search results. A distinctive feature is a number of automated settings, due to which the sitemap is independently created, which, in combination with the implementation of SEO tasks, will increase sales and traffic to the resource.
The Magento development platform is able to offer a wide range of tools for conducting marketing activities. Now on the website, it is easy to mark “New Items”, “Bestsellers” or promotional offers.
Detailed reporting and analytics help to quickly implement a variety of edits aimed at better customer satisfaction. The capabilities of the electronic catalog allow to use flexible settings that make it easier for customers to find the desired product.
High security and resistance to viruses are a nice bonus. Magento-based web resources are stable and correct, ensuring high page loading speed.
An important point is also a fairly simple and easy-to-use admin panel. Thanks to this, you have an opportunity to add, edit or delete any necessary information, without the need to involve third-party specialists.
How is the Magento installation and configuration process going?
The Magento 2 installation and configuration process is very complex, so it will be extremely difficult to achieve positive results without the help of experienced and certified specialists.
To successfully implement a workable resource on Magento, you will need a whole range of activities. At the first stage, all the nuances are usually discussed and a statement of work is drawn up. After that, the design is developed – the external design of the resource. Experts think over all the necessary points, including the location of the functional components of the website. Upon completion of the design part, the layout designer starts to work, they create a working project with an adaptive layout.
The next important step is the programming process. The task of the programmers is to make the site functional and work correctly. All necessary extensions and modules are connected, the resource is configured. Further, content managers and copywriters are involved in the work, as they fill the website with content. Before the end of the development, the final testing process takes place in order to timely detect and correct the existing shortcomings and errors.