We live in an information technology age. Almost no business can succeed without a good and useful website. Creating a site that looks good, is simple to navigate, and provides users with valuable information is the best way to ensure big earnings and market recognition. But before all of that comes, lead generation is crucial. Your website has to convert your visitors into leads and then convert them into customers. To do so, it helps to take advantage of another crucial concept – pay-per-click or PPC – in order to improve your chances of getting quality leads.
Every company has its own needs and goals, no matter how many competitors exist in its niche. Regardless of industry, in order for businesses to successfully launch a website, they must provide end-users with a great experience. This ultimately converts visitors into leads, boosts conversion rates, and, consequently, increases sales. If your company doesn’t work in the niche of web design and development, you will need someone to help you create and launch your website. Fortunately, you can choose an agency from the web development companies list. The broad range of companies providing web design and development services allows you to choose one that has a proven track record of success within your particular niche. But, it’s still best for you to understand how to exactly boost your website’s PPC performance and, thus, generate new leads for your company. This is what we are going to discuss in this article.
Understanding the Joint Work of PPC and Web Design
Whether you are using PPC ads or you’ve outsourced this aspect to Google Ads management, there’s going to be more eyeballs on your brand either way. But once the client clicks on the ad, they will be directed to your business website, and this is where web design comes in.
As time passes, technologies get better, and new pages are created for your website, you also need to make sure each web page is optimized correctly and offers visitors the necessary information they need once they click on your PPC ads.
Taking Care of Site Responsiveness
According to statistics, more than half of website traffic that was generated globally in 2018 was done through mobile devices. It’s easy to see that only those businesses that are quick to adapt to these new changes and get mobile-optimized websites will get more traffic to their website.
This means, if your website is not optimized for and compatible with mobile devices, you will be leaving some serious money on the table. Many business owners make the mistake of only focusing on their URL structure with the mistaken belief that it only affects their SEO. But this is not the case. A bad URL can wreak havoc on your PPC marketing campaign as well. This is why it’s best to make sure your URL is structured according to your PPC campaign and the PPC landing page you are using.
Most people do not know this, but Google Ads also features a remarketing code that helps businesses target visitors via their ads, which is similar to Google Analytics. This feature helps you create lists using URL rather than having to write separate code for each one of the pages. This is reason enough for business owners to start focusing on page speed.
Luckily, there are many online tools available that allow you to gauge your website’s performance along with your mobile site by simply entering the site’s URL. While the speed index matters, don’t forget to keep the webpage size smaller as well.
This is because there’s no denying the correlation between site speed and the size of your web page. The typical page includes scripts, external files, and images. These are the megabyte measured files that the browsers need to download in order to render a web page.
Getting an Expert Opinion
Seeing your own mistakes is often difficult. This is why getting a third opinion can be a real game-changer. For example, a website might work fine for your staff since you will probably be performing the same set of tasks on the same browser. However, your audience is going to be using different browsers and devices and screen sizes to look at your website. This means your site needs to be optimized for all of them. The same goes for PPC which is one of the reasons why many businesses opt to outsource Google Ads – they do not have the time to manage both their website and PPC ads.
Whether you are looking to improve site navigation or figure out other ways to improve your website, a site audit can identify various bottlenecks and provide you with productive solutions. While you’re at it, a thorough PPC audit will bring into focus any potential issues with your PPC management.
Creating an effective website that would be more than just a collection of pretty designs and graphics may be a difficult thing to do today. This is why the assistance of a professional and proven web design agency is so useful. Why not a freelance designer? Simply put – because whereas a freelancer is just one person with one mind and one set of skills, an agency is a team of professionals that bring years of experience and a collection of skills to the table. If you find the right web design agency, you will be able to get all the needed web design and development services in one place. This will help you save on costs, and at the same time, you will have a chance at establishing long-lasting relationships with the design company in question. When you need to update your site, you will already know who can do it for you and do it well.
As for the PPC aspect – it’s crucial for your website’s success. Moreover, there’s little sense in launching a site if it doesn’t bring new customers to your company. While you’re not going to develop your website on your own and will have a design agency at your side, it’s still best that you follow the process. You want to understand what’s happening at each stage, spot the issues, and try to figure out how to solve them along with the agency’s team. This way, when your website finally launches, you will know for sure that it is going to do exactly what you need for your company.