In a nutshell, branding agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide them with the information and products or services they need. Your company must create trust with prospective customers and current customers to maintain long term relationships with both. These relationships are the lifeblood of many companies, and they’re bolstered completely by the brand trust. Working with the right agency can help establish your brand as a trustworthy thought leader in your industry.
It is crucial to find and hire a reliable, professional, and experienced branding and design agency that has all the necessary tools, talent, and creative ideas to develop outstanding branding identity designs. The choice you make will affect your business long-term, so you should choose wisely and carefully consider your requirements, budget, and any other important factors. But, the right choice always leads to fantastic results for your business.
Whether your brand is already partly established in the minds of your target market or your company isn’t even on the map in its industry, there’s a lot that the right branding agency can add to make sure your brand becomes more well-known and trusted. We’ll take a look at the elements of a trusted brand and then at how a branding agency can help put each one squarely into place.
What ideas and feelings do you want prospective and current customers to have when they see your logo and other marketing materials? Is your company’s content conversational or polished and formal? Will your audience appreciate the authoritative touch of technical vocabulary, or would they find the jargon clunky and off-putting?
These questions are important when building a brand, and the way an agency helps you answer them is by helping establish a strong and consistent brand identity for your company.
Working with an agency can help give your company access to design professionals who, with your input, can efficiently establish the appearance of your website, marketing materials, logos, and more. Content marketing professionals at your branding agency will help you to establish the tone of voice your brand should be using.
An agency can help answer all of these questions and also create a brand strategy or brief creative document that defines your logo, color palette, tone of voice, and all public mottos, slogans, and messages that constitute your brand. It’s important to be decisive and nail down these attributes because consistency is one of the building blocks of brand trust. When customers remember and recognize your brand, they can start to build a trusting relationship with your company.
As numerous reports suggest, the brands most trusted by customers focused on building personal connections by understanding their customers’ values and needs. To do that, companies create buyer personas.
Some agencies don’t consider this practice part of brand marketing, but it’s one of the key places that companies get in touch with marketers. Buyer personas are fictional representations of your company’s ideal customer based on data and research. A buyer persona of your ideal customer includes:
- Demographic data: age and income;
- Psychographic data: likes, dislikes, and relevant personality traits;
- Professional data: employment, job responsibilities, objectives, and challenges.
Your branding agency can develop buyer personas for your company by getting information from you and also using their resources to gather data. These customer profiles will help both you and your agency connect with prospective customers by knowing what they value. Customers feel appreciated and invest time and trust when a company connects with them on what matters most.
Content that’s interesting and informative gives you a chance to connect and communicate with customers and break free from the norm of companies “pitching” their products and services to customers non-stop. This is the essence of inbound marketing, a school of marketing that has grown in prominence in the last decade.
Many agencies, particularly those that work with inbound marketing software giant HubSpot, provide expert services in inbound marketing. Inbound marketing content includes resources like blogs, eBooks, videos, infographics, and more. These resources are relevant to what your customers are looking for, without simply and blatantly selling them your product.
Quality content resources establish your brand as a thought leader in its industry, which is a stepping stone on the way to building a reliable and trusted brand. When prospective and current customers encounter your content and gain valuable information from it, they’ll look to you as a trusted source of information.
Making interesting and informative content takes time, energy, and lots of research. Having an agency with an experienced team that can efficiently create compelling content frees up your time and saves your company money.
Brands that customers trust use marketing tactics “of the moment.” That doesn’t mean they were using technologies other brands hadn’t heard of yet. Instead, it means they were using the social platforms and content formats that customers use the most, presenting their messages the way customers would most comfortably receive them. Using current tactics builds trust by making your brand accessible and relatable to customers.
One popular format of video marketing at the moment is the text-only video. These videos are short and have limited on-screen text with relevant background images. They can accompany long-form content like blog posts, and serve as a type of trailer for blogs when shared on social media. These videos are easy to create if you know what you’re doing. Many don’t – and this is where an agency comes in.
Agencies know what customers want to see, read and hear, and have the skills to create the relevant content. Your agency’s team should be up-to-date on all current and popular marketing tactics so that your brand doesn’t miss any opportunities to connect with customers.
Branding agencies are a brand’s best friend. Since agency marketers can see the big picture and offer an outside, informed perspective on your company, their guidance is irreplaceable. When you look for a branding agency to help you boost your brand and build trust with customers, look for one that offers a full range of branding services. You want an agency that establishes your brand and puts strategy first, without just immediately deploying marketing tactics. With the right agency’s help, your company will be ranked as a highly trusted brand in no time.