It’s only the beginning once you’ve developed a mobile app. There’s still a lot to do before and after your application goes live. Nobody will know about your program unless it is properly promoted. It makes no difference how good your app is if no one has heard of it and people can’t find it online. Without installs you will not get any earnings. The meaning of creating the application disappears completely. That is why the marketing strategy is extremely important, but not too difficult if you know some basics and most popular marketing trends. If not, in this post you will find some useful information for you.
1. Build a website. The creation of a website should be at the top of your mobile app marketing guide list. That should be a place where your potential and existing clients can go to get all the information they need about your program. The importance of a website for SEO purposes cannot be overstated. You can also include services such as a blog, news, and live chat. Blog can not only give your users information about updates and new features, but also can help you in implementing link building strategies.
2. Find influencers on social media. Try to find bloggers on Instagram, YouTube and other platforms with the right audience for you, who can highlight your software.Because bloggers rarely do such things for free, you must agree on the terms. They can write a review for your software or promote it in some other way. This way, the right people will see your software’s advertisement. It won’t guarantee you thousands of downloads, but it does increase the chances that someone who hears about your software will tell his friends about it. All these platforms are incredibly popular nowadays as people of almost all ages spend a lot of time on their gadgets. That is why you just can’t waste this chance.
3. If you have time to devote to Q&A platforms, it will have a favorable impact on the number of people who might become interested in your software. For example, on Quora, you can look for topics that are relevant to your app’s topic. If you have an educational app, like software for learning languages, you need to look for topics where language learners discuss their challenges in learning, are looking for advice, share useful tips and tricks on how to learn a new language fast. Leave helpful comments for users who are looking for solutions to a specific problem that your software can solve.
4. Launch your app on ProductHunt and other similar sites. There are websites dedicated to expert app reviews. ProductHunt is one of them. You should be completely ready to launch your product or a major update to it. Take care of your app’s images, description, and other resources. It’s even better if your software can be shared by someone with a large following. They have a voting system for the app of the day every day. If you’re lucky enough to land one of the top five spots, your product will be included to ProductHunt’s distribution list, exposing you to a large number of potential customers. If you make it onto the TechCrunch websites, you’ll be shocked at how many people download your app. Mashable, AppAdvice, and other such websites are examples.