We live in the digital world and what we see online has a direct impact and influence on our interactions, lifestyle habits and last but on the least work. This makes it important for businesses to understand and utilize the power of digital world in order to manage and maximize their business and build brand awareness.
“94% of buyers say they search online before making the actual purchase.” – Accenture
Businesses and brands that do not take any initiative to utilize and leverage the powerful impact of SEO, miss out on sales that could add immense value to their business. This is mainly because modern buyers see the internet as an important aspect of their shopping spree. Whether they choose to buy a service/ product or not, they definitely utilize internet to research and learn more about the business and its products. It is safe to say that whether you are a small business owner based in London or a large business owner, if you want to see growth in sales and loyal patrons should not overlook digital marketing.
However, to implement the fruitful benefits of SEO plan and strategy you will require assistance from a London based SEO Company. But before you proceed it’s important to understand SEO and how it will transform your business’s online presence.
What is SEO and why does your business need it?
SEO stands for Search Engine Optimization, if you are a business owner and have an online presence as well, it is important to direct traffic to it. SEO can help you do that, it is aimed at directing traffic to the website thereby improving its online presence which will ultimately lead to more sales conversions.
Your business needs SEO if customers use search queries to find your product or service. By taking help from an established London based SEO Company you will be able to improve your website’s listing on Google which will result in increased traffic.
What are the benefits of SEO?
Increased Website Traffic
A website’s ranking has a direct impact on the traffic it directs to itself. When the website content is optimized and has a rank for keywords, it will receive more traffic.
According to CTR study, a website ranking on #1 position on Google has an average Click Through Rate of 27.5% clicks. Simply put, this means if your website ranks #1 for a specific keyword search on Google, every 100 times the keyword is searched, your website will automatically receive 27-28 visitors.
According to statistics -98% of online searchers choose to purchase or do business with a website that is listed on the 1st page of Google search. This also shows that people trust a website more if its listing is higher. A website that is optimized by SEO is automatically perceived as more trustworthy. And since every customer uses Google to get what they want, conversion rates are directly dependent on the trustworthiness of a business.
Quality of Traffic
When a potential buyer uses Google to search for a product or service, a higher ranking website becomes a credible point of entry for buyers. A well-defined SEO strategy enables business owners to direct credible traffic towards their website, closing more deals which culminates in higher sales.
Investment that Ensures Growth in Future
Since SEO is a structured process one should be mindful that growth and positive results do not happen overnight. The actual pay-off of SEO will be visible after an incubation period of 6-8 months. And once the results start to roll-in, businesses automatically benefit from the directed traffic for a long time.
Gain Insight into Customer Behavior
SEO metrics give useful insights about website visitors, one can know a lot about interests, location, demographics etc. These metrics tell a lot about the customer behavior and their decision making process. Business owners keen to make an impact use these results to gain understanding about their customers and what keywords are being used that are leading to traffic on their website. Google Search Console provides these metrics to business owners.
SEO is without doubt the most cost effective form of marketing, SEO ensures that the customers are engaged and interested in a business’s offering. Consistent traffic ensures that the flow of potential customers to the website. Other marketing channels do not have this benefit of consistent results.
Most of your Competitors are using SEO
If most of your products or services are searched online, it indicates that your business rivals are using SEO. If you want your website to be positioned where the buyers are, then engaging the services of an SEO expert is a great idea.
Whether you are a small or large business based in London, SEO will help your business to grow. It is best to engage an SEO agency that builds your brand value, which means driving qualified traffic to your website, enabling higher rankings and getting leads that convert to sales.
A London based SEO company can help you do just that, as they already have handy insights into the existing trends and will use a tailor made approach for your unique business requirements.