Does your small company use videos as part of its advertising campaigns? Have you often found yourself wondering why some of your best pieces have few views? You’re not alone. Far too many entrepreneurs fall short when they try to leverage the power of online video content. They sometimes spend a significant amount of money, hire excellent outside production help, carefully craft scripts, meticulously plan story-boards, and then, nothing. The response isn’t what it should be, for whatever reason, or reasons. How can you put some get up and go into those all-important visuals? Here are four sure-fire tips that can add zip to your online filmed content and ramp up the number of viewers.
Use Powerful, Search-Magnet Titles
For better or worse, titles can have more impact than content. That’s true for written, audio, or video marketing pieces. Learning to craft eye-grabbing titles isn’t rocket science but there are a few tricks that help. Fortunately, there are plenty of online tutorials under the heading of click bait titles that can instantly add a dose of adrenaline to your creations. The beauty of this effort is that you don’t need to touch the core content at all, just the title. Here are two random examples: instead of “Methods for Improving Posture,” use “5 Natural Secrets for Perfect Posture”, and instead of, “Traditional Treatments for Stomach Pain,” try “Ancient Stomach Pain Remedies That Work.”
Discover the Magic of Transcription
When marketers convert video to text, many wonderful things happen. Visual marketing content doubles its effectiveness because viewers don’t need sound. At gyms, in airports, and wherever people gather under large-screen TVs, it’s often hard to hear. That’s why most of the major news outlets now use speech to text by default. With so many of today’s workers multi-tasking, it’s smart to have a text scroll on any visual marketing piece your produce.
When you use a video transcription service, you can convert an unlimited number of visual productions to text in seconds. Not only do these professional services help you save time and cut your budget, they allow your company to automate the workflow, boost productivity, and enhance any sales effort as a result. Plus, the process is user-friendly, too. Corrections are a snap, and it takes just a few seconds to export however much content you need for special purposes.
Learn Thumbnail, Tag, and Description Hacks
Want three quick hacks for ramping up total views? One, use a clever, eye-catching thumbnail photo for your avatar. People love to examine interesting avatars, often expand their screens just to see them better, and tend to stick around longer when they appreciate the uniqueness of these tiny photos. Two, use meta-tag descriptors that are SEO-friendly and narrow down the subject matter of your piece. Three, write dense, information-rich descriptions that contain zero wasted words. Those three tricks take about 10 minutes to put into effect. The results will speak for themselves when you check out your view total the next day.
Mix Entertainment with Essential Information
No matter how dry the subject matter, add a bit of entertainment or humor to hold attention. Even if shoppers are interested in buying your company’s cement-mixing buckets, don’t make the advertising piece as dry as sand. Include a couple clever one-liners or humorous stories about the topic. For example, “our high-quality mixers will make your cement dreams concrete,” or, “buying our plastic bins should be on your bucket list.” Or begin the narrative with a weird fact about the history of cement, like, “Joseph Aspdin invented cement in 1824, thus solidifying his place in history. But he called his mixture Portland Cement because it looked like a type of stone he often used in his work, Portland stone.”
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