Whether you are a small ecommerce business looking to establish yourself on the online market, or an established ecommerce business owner, you need an active customer base to be successful. SEO is definitely a sure shot way of increasing traffic as well as establishing the uniqueness of your ecommerce business website.
If you are an eCommerce business owner based in London, then you might want to engage an eCommerce SEO consultant based in London to drive genuine traffic to your Webshop. This is mainly because search engines have become an integral part of the online journey of most of the buyers.
According to statistics, 44% of shoppers prefer to use Google search before shopping online and ecommerce website receives 37.5% traffic to their website from search engines. It is also reported that 23.6% of online sales are a direct result of the same organic traffic that the business receives. If your ecommerce website is not optimized by SEO then it places your Webshop in the minority which is terminal for your business goals.
How Ecommerce SEO strategy helps to optimize a website?
But before you engage an eCommerce SEO consultant in London it is important to fully understand how their expert services can be beneficial to your online business.
SEO optimizes the rank of your Webshop on the basis of specific keywords on popular search engines like Google, Firefox, and Yahoo etc. A search engine’s key objective is to rank search results based on searched keywords. A website that is optimized and contains all the keywords is obviously ranked higher on the search engine.
Keyword research: to know what keywords are being used by potential customers
Keyword research is a very important aspect of ecommerce SEO campaign as it keeps track of all SEO related aspects of a website.
The website’s keywords are directly related to product searches as customers use keywords to find helpful ‘how-to’ content.
For instance, Amazon which also happens to be your competitor ecommerce website uses long-tail keywords as they tend to convert faster than shorter ones.
If your product is unique it is important to include this unique feature in the keyword, as such keywords are more targeted for specific searches.
Website layout and architecture that is based on the researched keywords
The website’s layout and arrangement is also important for SEO, this is due to the fact that an ecommerce website has more pages than an average website. It is important that the site layout and architecture should be such that both customers and search engines find all the pages easily.
There are two ways to achieve this
- Keep the layout simple and easy
- Homepage should be few clicks away from the other pages
On-page SEO that strategically optimizes keywords in content and Meta tags
Content and Meta tags direct the maximum traffic to an ecommerce website. When you add words such as –‘Buy’, ‘Discount’, ‘Deals’ you automatically get more long tail traffic to your website. By adding modifiers to the title tag your website shows up more on long tail searches.
Google lists a website through its click-through-rate for overall ranking. Words such as lowest price, free shipping attract more customers to your website including them in the Meta tags will direct more traffic to the website.
Technical SEO that ensures popular search engine crawl your ecommerce website effectively
All ecommerce websites need technical SEO as the websites have a lot of pages which means more technical SEO issues.
An ecommerce SEO consultant uses SEO Tools to run an SEO audit and will help to fix issues such as too many pages that require unique content, the SEO tool will help to identify such pages to delete them. Another issue could be duplicate content which needs the expertise of an SEO consultant to generate a ‘canonical tag’ that tells the search engine that these pages are copies of other pages.
Link building that establishes the authority and authenticity of your Webshop
When other websites link back to your ecommerce website it automatically establishes authenticity. All ecommerce business owners require this, as it helps in directing referral traffic to your Webshop.
An SEO consultant will know how to use link building to improve the website’s rank; and will do this by linking several other quality websites to its own website.
It is important for business owners to understand that in order to step above the existing competition they must get the SEO edge for their ecommerce website. For an ecommerce website to succeed it is time to find a trusted SEO consultant and use their professional expertise to step up their online presence and improve their business game.