Twenty-eight percent of Americans with a social media account would rather engage with a brand on social media than go to a physical location.
The New York Times has over 30 email news with around a 70% open rate, and brand-new newsletters dedicated to unique audiences like college students and runners.
Fifty-nine percent of Americans with social media accounts say that social customer service makes it easier to get issues resolved and questions answered.
Surprised by these stats? Well, these are just intended to give you a rough idea about how the field of digital marketing is growing. Almost every business, irrespective of its size, must at some point need to have an online presence if they want to thrive. The digital landscape is becoming more competitive and it is not possible for companies to gain any traction without putting dedicated efforts towards digital marketing.
There are many benefits to adopting digital channels for marketing. An effective digital marketing strategy not only helps companies increase their Return on Investment (ROI), create new experiences for audiences, but also bring outstanding brand awareness and add value to customers. Some renowned names like American Express, Dollar Shave Club, Airbnb, Porsche, and Mastercard are already killing it with their unique digital marketing campaigns.
This article lets you know the importance of digital marketing top courses that you can take if you are looking for digital marketing training in Dallas or any other place.
The Importance of Digital Marketing
The concept of marketing isn’t new and people are used to seeing advertisements for a long time. However, with the growing digital transformation, the world of advertising is also evolving and brands today are launching marketing campaigns on digital channels like social media, mobile applications, or search engines. This way of marketing is what is known as digital marketing.
Digital marketing has become important because people now spend more time on their smartphones rather than on traditional channels like television, newspapers, or radio. Today, Google and Facebook are generating more revenue than any other traditional media agency. People across the world are now habituated of spending more and more time on their smartphones, Americans alone spend more than 11 hours on electronic devices every single day.
Moreover, customers today want a more personalized experience and expect brands to take their interests into account. Ecommerce players are doing just that, they recommend those products which customers are likely to purchase based on their search history and buying behavior. Such personalized content lets the customer understand that they have some control over what they wish to see and also saves them from information overload. This trend is growing with every passing day and hence digital marketing becomes more important than ever.
Top Digital Marketing Courses
Let us take a closer look at the top digital marketing courses that can help you achieve more ambitious roles in this field.
Digital Marketing Specialist Course
Provider – Simplilearn.com
This course is designed with an aim to make you a well-versed Digital Marketing Specialist. Apart from getting a thorough knowledge of digital marketing aspects, you will get to work on more than 40 digital marketing tools, gather extensive project experience, and monthly mentoring sessions by industry experts. Knowledge of tools like Google Analytics, YouTube Analytics, Hitwise, SimilarWeb, Moz, SemRush, Hootsuite, Buffer, etc. will also help gain practical exposure and understand how to measure the effectiveness of your marketing campaigns.
Online Digital Marketing Fundamentals Professional Certificate
Provider – University of Vermont
Get a chance to learn the latest digital marketing strategies from subject matter experts with this course. Designed for 8 weeks, this program lets you understand the holistic value of web marketing by researching and developing an actionable marketing plan. Each week is dedicated to different digital marketing aspects like Search Engine Marketing, Paid Search, Web & Marketing Analytics, Email Marketing, Social Media Marketing, Display Advertising, and Mobile Marketing. The course ends with a capstone.
Digital Marketing and Communications
Provider – University of California
If you are a marketing, communication, or product management professional and willing to improve your business strategy and create relevant marketing plans for your organization, then this course is for you. You will be able to gain the managerial and organizational skills required to refine key messaging and position brands for optimal success. Further, you will understand how to analyze digital marketing channels and tactics for various business models and applying quantitative data analytics to goal setting and forecasting.
Online Marketing Foundations
Provider – LinkedIn Learning
This course is ideal for beginners who do not have prior knowledge of digital marketing. Today’s digital marketing techniques are explained in simple terms and the course enables you to understand how to build a successful online marketing campaign for all digital channels like search, social, video, email, and display. You will also get to expand your digital marketing skillset by knowing how to get the most out of SEO, best practices for developing video marketing content, launching successful email marketing campaigns, and more.
Lastly…
Now that you know how to get into the field of digital marketing, don’t miss out on the opportunities of the web. You can start your career in any of the different facets of digital marketing by gaining the relevant skills. Some of the popular job roles in this field include Digital Marketing Manager, Virtual Reality Developer, SEO Specialist, Data Analyst, Email Marketing Specialist, Social Media Marketer, and Content Strategist. So, understand where does your interest lies and start learning today.
