Most people use one metric to measure the success of their website: how many visitors the website gets each day/week/month etc. and while this is a useful measure in a lot of instances, it really doesn’t measure everything. For example, most businessmen want to measure visitors because it works as a good proxy for the potential and the revenues generated from the site, as the number of visitors scales with both.
Conversion rate, the % of visitors who buy your service/product, is vitally important to measure success as well. If you increase the number of visitors by tenfold while decreasing the conversion rate by ten folds, you won’t increase the revenues generated from the website, which is why it is so important to increase the conversion rate. Here are a few strategies you can use to increase the conversion rate of your WordPress website.
One of the main things that determine whether someone buys a product or not is how you frame the product, write about it, and try to sell it. This is typically done on the product page, and it affects the conversion rate by a substantial amount.
Updating and testing out different framing and messaging for your products is not hard — you just need to update the text, which doesn’t cost a lot of time nor money. It is one of the easiest, cheapest ways of upgrading and updating your site. So, you should try it out and see if you see improvements in conversion rates.
The UI and the UX of your website are paramount to the experience a potential client will have to visit your website. The first impressions are made looking at your website’s layout, design, and colour choice. This is what tells the potential visitor whether your website is a 3rd rate, low-budget, untrustworthy website or a stylish, competent, and professional one.
Of course, the UX and the UI aren’t the be all end all of the website, and there are various other aspects you need to improve, nevertheless, they make up a significant part of the experience, and we have cases where large companies increased their conversion rate by 3 to 5 times with just a simple homepage redesign. You shouldn’t underestimate the power and significance of UX and UI redesigns, updates, and upgrades.
The performance of your website is important to the quality of the experience of the visitor. Imagine if a potential buyer visits your website and what he experiences is this: they begin by waiting five seconds for your website to properly load, and they need to deal with an unresponsive navigation menu, and when they finally reach the product page, they need to reload it a few times just to get the basket function to load. Any potential buyer experiencing this would think twice about buying a product from your website.
This is why you need to ensure your website loads quickly, has responsible navigation, and the core functions work properly. These are the cornerstones of success that will ensure higher conversion. Although, you could probably get much better results by hiring WordPress experts to take care of the performance enhancements for you.