Recent technological advancements have changed the game for businesses across the world, transforming the ways in which products and services are provided, as well as introducing whole new options for companies wishing to connect with their customers, raise brand awareness, generate new leads, and evolve their companies.
Particularly in the field of marketing, we’re starting to see modern tech being used in some exciting ways, and social media is proving to be an effective platform for modern marketers to build brand awareness and engage with customers, as messaging apps have become the most popular method of communication in and offer great opportunities for marketers.
From the latest and greatest chatbot technologies to smart social media messaging strategies, there are lots of options for businesses looking to build better connections with their clients. Read on to find out just some of the brilliant benefits chatbots can offer and how they can become a key part of your next digital marketing campaign.
Data Collection
It’s easy to focus purely on the information that chatbots provide to customers and clients, but you shouldn’t forget about the information that they can gather, as well.
The best marketing chatbots are able to collect declared data from your audience, helping you learn more about your demographic, and providing valuable information that can be used for future campaigns.
What’s more, gathered data can be used to personalize each customer journey, with custom messages and tailored advice based on a customer’s profile and previously provided information.
Lead Generation
Another of the reasons why experts expect close to $4.5 billion of chatbot investment by 2021 is because of lead generation.
Setting up chatbots on systems like Facebook Messenger gives you a whole new outlet from which to potentially generate leads and interest in your brand, products, and services.
There are even tailor-made lead generation bots, designed to reach out to prospective customers and engage them with your brand, making it easier than ever before for people to find out about your company, learn what you have to offer, and take an active interest in your products.
Deeper Engagement
Engagement is everything in the modern marketing world; customers need to feel connected and engaged with the brands they buy from, placing increasing value on the character, profile, and personality of each company.
If a customer is engaged with your brand, they’ll be much more likely to buy from you, as well as recommending you to those they know.
Of course, it’s impossible to personally assign enough resources and team members to engage with every single customer or prospective customer, but chatbots can be produced to cope with these demands, communicating with countless people at once, providing personalized journeys and friendly, relevant messaging experiences.
Simpler Shopping
Even though so many modern activities take place online, people still often need a little help here and there when visiting new sites or making purchases over the internet.
One survey even concluded that 83% of consumers require some form of assistance while shopping online, and close to 60% would appreciate having more ways to connect with brands and get the assistance they need. Again, chatbots can massively help with this, being designed to answer queries and provide useful information to shoppers and users of your sites.
They can even act as personal shoppers, guiding users around the online store, making product recommendations, asking questions to learn more about a customer’s needs, and so on, effectively providing an in-store level of customer care in the digital space.
ROI and Conversions
Statistics consistently show that the use of chatbots can increase both ROI and conversions. Many companies have seen great results after investing in chatbots, freeing up their staff to focus on other matters and giving their customers round-the-clock assistance with queries, payments, product recommendations, and more.
Guiding chatbots and personalized messages also massively help with conversion rates, with many brands that invest in chatbots instantly seeing stronger sales figures and more leads. Since these bots are online and available 24/7, it’s like having a whole new customer support team working non-stop to boost your brand and gain new customers.
Conclusion
Clearly, the possibilities for marketing with chatbots are almost endless, and companies are continually finding new ways to make the most of this incredible technology as it develops and evolves even further. Chatbots can save marketers money, time, and resources while raising ROIs and conversion rates to build a stronger brand. Any company looking for quick and easy results has to consider the advantages of chatbots.
