If you think B2B marketing has gone a bit stale, you’re probably right. Yet there’s still confusion about internet-driven promotional strategies. Chatbots as a marketing tool is a great example of something few of us completely understand.
Perhaps we should use this uncomplicated time in B2B marketing to refine what we know and learn more about what we don’t know.
Do you know how long your B2B website has to engage and convert a visitor? Five minutes or less.
One of the reasons you may be missing out on conversion is if you spend all your strategy time bringing them to your website…Then shut them down with fill-out-forms. B2B chatbots are going to be the game-changer sais B2B Marketing Agency JumpFactor
B2B Chatbots
Chatbots satisfy the driving force behind internet marketing: a sense of urgency. We want information, resolution…and we want it now. That about sums up B2B chatbots’ appeal to website visitors.
Let’s say your visitors fill out the form and a few hours later receive a follow-up email or a phone call. By then, your 5-minute opportunity is long gone and your potential client has moved on.
Replace mind-numbing fill-out-forms with chatbots, because conversations are still driving sales as much as ever. You can create scripts that steer the conversation in what may be a better direction:
- ChatbotCharlie: Hi! How are you today!
- ChatbotCharlie: Are you currently using our Widget in your business?
- ChatbotVisitor: No, not now.
- ChatbotCharlie: That’s fine. Are you a commercial sales or service organization?
You can position 1 human to monitor multiple chatbots to ensure potential customers are getting answers to their questions. If a conversation is getting derailed, your support person can jump in and get it back on track.
Chatbots Quantify Leads for More Successful Sales
B2B chatbots respond to potential leads 24/7. And B2B chatbots can eliminate traditional marketing vs. sales back-and-forth arguments about lead response and follow-up speed.
The leads are better. Response time is faster.
80% of Online Businesses Want Chatbot by 2020
Say goodbye to Mom & Pop’s Shoe Store. Is there any such thing as an “offline” business? If there is, it’s not for long. Eighty percent of businesses want chatbots before the year-end.
Top ten complaints from chatbot users in 2018 were:
- 50.7% – Not a “real” person
- 47.5% – Responses didn’t help
- 39.5% – Redirected me to FAQs.
(No one likes FAQs.) - 28.2% – Bad suggestions
- 25.0% – Didn’t like the chatbot prompts
- 24.9% – Too many “feel-good” responses
- 24.2% – Took too long to respond
- 19.7% – Didn’t know/didn’t have enough
information about me - 08.4% – None of these
- 02.8% – Other
Previously, customers could spot chatbots by their stilted responses and inability to customize conversations. AI has changed all that. Chatbots are more responsive and engaging. When visitors know they’re having a conversation with a chatbot, if they’re getting what they want – now – they don’t care.
B2B Chatbots Continue to Evolve
The global user base of mobile messaging is rising substantially. In one survey, when users asked why they prefer to message businesses, 64% said this was the most likely way to get in touch. More than 61% said messaging is easier.
- Chatbots could be integrated into messaging apps.
- Chatbots work well in mobile environments.
B2B chatbots are providing more – not less – of a quality customer experience. Learn more about what they can and cannot do. Then, harness the power of this technology for your business.
