Some marketing managers don’t buy app installs for app to make it visible. We suppose that it’s a big mistake as they lose an effective method to get more users. That’s why we want to introduce promotion by keywords and the best way to do it.
What to start with to buy app installs for app?
The first thing you need is to make keyword research. Keywords are search requests that users enter in Google Play or App Store to find an app. Your task is to identify users’ intentions and to choose keywords that will be relevant for your app.
At the early stage, you don’t need the most popular ones. They should be precise and display your app’s functionality. After you have picked up the keywords for your marketing campaign, you can launch a test. Select 4-5 keywords and order a small number of installs for them, approx. 10-15. After 2-3 days of promotion, you’ll get the idea about:
- How fast does your position grow;
- Which keywords need more installs;
- How many installs have you got.
The answer to the last question you can get in the console. It takes a couple of days for it to update the info. But the info there is the most reliable. If you see that you have 31 installs per day and you’ve ordered 15 downloads by motivated traffic, 16 were from organic users. If you’re using keyapp.top, you can also track your rank’s history by each keyword in your personal cabinet.
After the test campaign, you can estimate the required number of installs. If a keyword has slightly improved its position, try to increase the number of installs a bit. But don’t go over the top not to be banned. You can order a large number of downloads only when your app gets to the top 20. If you have questions about how to buy app installs for app, you can get a free consultation from an ASO manager.