In the marketing world, things are constantly evolving. Trends come and go, and it’s up to you to roll with the changes. The same goes for content marketing. It’s hard to think what the world would be without content, and that’s because that would never happen!
Content on the internet is powerful. As a small business or blogger, it’s up to you to harness its strength. But to find success in content marketing, first, you need to set some goals. Only then will you be able to accomplish great things.
Here are five content marketing goals you can make today!
1. Gain More Subscribers
It’s hard to get anywhere without subscribers if you desire to grow your business. Whether it’s gaining subscribers for a newsletter or blog, having enough of them is crucial.
Set a goal to get a certain amount of subscribers per month. To achieve your plan, come up with a list of ways to get more subscribers. For example, you could add more pop-ups to your website and publish more content.
Also, consider hiring a content strategist or become one yourself! As a content strategist, you can apply techniques that’ll increase sales and traffic. And, of course, a content strategist also focuses on gaining more subscribers.
Read this article on Inter about what a content strategist’s responsibilities are.
2. Increase the Scroll Depth of Your Articles
Google Analytics has a cool feature that allows you to watch the scroll depth of your articles. Scroll depth is a fancy way of saying you’re gauging how much of an article subscribers read.
If a reader is only making it halfway through the article, then there’s work to do. Create a goal for a visitor to make it more than halfway and then eventually read the entire article!
It’ll take some trial and error to figure out what holds an audience’s attention the most. Get cracking at it now, though, so you’ll increase the scroll depth faster.
3. Build More Backlinks
Does your content have backlinks? For companies to include a link to your content, you should include links to their articles.
Plan to reach out to a certain amount of companies each week. You can offer to “swap” links and include links to one another’s sites. Doing this will increase audience reach for both of you.
Keep in mind that you should go after sites that have around the same traffic and subscribers as you do. You may have a hard time hearing back from sites that are already largely successful.
4. Always be Working on New Ideas
You may or may not be good at coming up with new ideas. If it’s not your strength, that’s okay. That’s what setting goals are for!
To come up with some new ideas, hop over to someone else’s blog to gain insight. Focus on what’s popular on their site and what needs improvement. There may be comments under their blog posts. You can check out engagement on their social media accounts to see what’s getting a lot of attention.
Doing a little detective work will spark new ideas and allow you to be more creative. Now write those ideas down before they disappear!
It’s best to create a goal of incorporating a few of these ideas sooner rather than later. By focusing on them, they’ll improve your business!
5. Gain More Testimonials
If you’re selling products on your site, having testimonials is a must. Testimonials back up why your products are popular. Plus, testimonials offer prospective buyers insight into why it’s an exceptional product.
Reach out to repeat customers and ask if they’d be willing to write a quick testimonial. Or, if you have an ecommerce website, give customers the option to write a review under each product. Their positive testimonials will pave the way for you to gain more customers.
Conclusion
It’s exciting dreaming about how popular your site and products can become. What you may think are lofty goals could become a reality!
There’s no such thing as too lofty of a goal or dream. But to accomplish your goals, you need to create some first!
It’s important to set tangible goals. Otherwise, you will have a more challenging time following through. If you don’t achieve them all at once, don’t fret. Goals are always a work in progress, and nothing is set in stone.
Don’t give up, and soon you’ll have amazing content that no one will be able to resist reading!
