No one can deny the importance of clients to your business. They are one of the essential keys to your growth and success but can also bring valuable profit as well. Basically, many values your company based on the value your clients provide. This is why one of the staples of a successful business is keeping a loyal client base while approaching new ones. Since they are your lifeline, you need to examine the structure of your client base on all project milestones.
However, pulling new clients into your base is not easy. This has been one of the running questions ever since businesses started! You could do it with a word of mouth, or when they enter your shop. But, with the advent of technology, you are able to have a much wider reach! So take a look at these 5 smart strategies for growing your client base, and you will be on the road to success in no time!
Make sure you are keeping in touch with clients!
Staying in touch with your clients is important – we already mentioned it. It helps you stay relevant and always on their mind and in their vision. By doing so, the number of your clients will never drop, which is a beneficial achievement in your growth strategy. If you are not doing this, you will not strive towards growing your client base but try to normalize it due to losses. Luckily, there are multiple ways in which you can do this!
Free newsletters, although dreaded, are one of the most common ways in which you can keep yourself relevant. After all – everyone loves free stuff! That’s why they will be glad to receive a free newsletter from you with all that you have been doing.
And since these newsletters are easy and cheap to create, everyone is doing it – from smaller business owners to global enterprises. This way, you will always stay on the radar at low costs! This way, if you have a new business proposal for your clients, it will be much easier for them to accept it than if you were a complete stranger.
When it comes to new clients and growing your client base, newsletters will give free information from the start. This sets a strong precedent of trust and a level of comfort that they will appreciate.
Utilize social networks in a powerful way
Social networks are a relatively new thing in the world of marketing, and thus many underestimate them. However, they can offer you a huge boost in your client base that you need to utilize. They are a powerful resource that can create a platform that will help you grow. Nowadays, it is easy to reach new people through Facebook, Twitter, or Instagram – and you can get to hundreds of people with one click.
However, there is something to keep in mind when it comes to social media. You will need to create content regularly. If you do not, then your accounts can seem like a ghost town, and people will not follow them. If you do, then launching a new campaign or a product will be exciting and easier to spread across different platforms.
But you should also keep in mind that you should not split your attention too much. Choose two or three platforms to focus on and keep updating these.
Understand your clients base
The next important strategy for growing your client base is to understand who your clients are – what their needs and goals are. Remember, you want to appeal to your clients, and the best way to do this is to understand who they are at the core.
This is how you will create services that they need with ease – and they will greatly appreciate this. Due to it, they will gladly stay in your client base, and the base will grow. What’s more, doing this will help you stand out from your competition. Once you know what your clients want, you can reach out to them when you can offer the services. This is how you get a head start, and show you want to go an extra mile for your clients!
Customers advocacy is great for growing your client base
No matter how much you try, or what strategies you will use, some customers just refuse to join your client base. These are the ones who are skeptical of any advertisements. You will want to find an alternative way to approach them and show them that you actually care about their needs and wishes.
One of the best ways for this is through customers’ advocates. They are a great way of showing that your goals and theirs are aligned – and that their investment will be worth their while. So, create programs that will create referrals and testimonials about your services which customers can participate in. Things like reviews and recommendations are usually considered trustworthy. And by showing you stand behind these, you will value your customers’ opinions, which is important.
Freemium packages are a great way to attract new clients
Finally, we are closing off the article with a similar strategy to the one that we have started with. Everyone loves free stuff – and so, these do not only need to be a newsletter! Instead, creating freemium offers can easily grab the attention of people, and help you grow the client base with ease!
This can really be anything. Some companies create interesting PDF files for download or a prototype of their software. One of the most popular freemium packages are also trial versions, which are often very useful. They offer a taste of your company that clients will appreciate! All you need to do is think outside of the box to create these and get new clients interested, and this will, in turn, strengthen your client base and help you grow it.