At some point, you may not find the errors with the SEO audit on your website that can hurt its ranking in search engines easily. In reality, an on-page SEO audit shouldn’t be too complex.
In this guide, we will take you through a step-by-step process on monitoring your website with a point of view of both Google and end users and tell you how to use some tools to do the right thing.
And yes, you read it right in the title. 15 minutes are all it takes.
The Process
Before we get started, how about picking three most important pages of your site that you want to rank? It is important because missing the errors is the last thing you want to do during your SEO audit.
We recommend picking the pages like Blogs, Products, and Categories etc. that mean a lot for both traffic and content.
These tools are absolutely free but most useful for SEO audit process –
- Google Search Console
- PageSpeed Insights Tool by Google
- On-page SEO audit tool
- Web Developer Toolbar (it is a Chrome extension)
- Thoroughly Check SERP
This step helps you ensure proper indexing of your domain. Unless your site is fresh and recently launched, it must be ranking first. Make sure the title, Meta description and URL represent your site’s content and are catchy to the eyes to achieve a high click-through rate. The way the result appears also matters.
If you were a visitor, would you check out the results? To Google your brand, simply enter “site:domainname.com” and see the indexed pages in your site. Keep in mind that you won’t get the actual number. For deeper analysis, go to Index Status in Google Search Console.
- Is your site penalized? Figure it out!
If you have basic knowledge of SEO in Brisbane or if you have been in an online business for a while now, you may suspect whether your site has been hit by Google already. Some people don’t really have any idea as they don’t find any significant drop in traffic.
The best thing you can do to ensure that Google has nothing wrong with your site is by going through Google Search Console. This tool really helps online marketers and developers.
- Search for Hidden text
The JavaScript and CSS styles in your pages are the reason why content seems different to the visitors and search engines. What you can do here is to look for hidden text and see your page with the point of view of Google bots. You can rather see hidden text by JavaScript that you want to be seen. This way, you can use Web Developer tool extension to disable JavaScript and CSS.
But the catch here is that the hidden text may look unwillingly and Google may penalize your site. If you have any text in your site which is important to trigger any action (for eg, See More), search engines may not render and index your site. Here’s what you can do then –
- Turn off JS in “Disable” section
- Turn off “All Styles” in “CSS” section
Then, reload the page and see the difference when CSS is turned on and off. Find out the cause behind the change, if any. You may want to edit or delete CSS which is hidden in several cases, as it can hurt your site.
- Website Speed Test
Literally no one wants their site to load slowly. This way, PageSpeed Insights by Google is the most trusted metric for ranking. Especially if you want to optimize your site for mobile devices, you must try this. After all, page speed means a lot for user experience in this fast paced world.
- Analyze common issues for on-page SEO
There are so many blogs and articles on the internet. Some might help while others have nothing but some other things that have nothing to do with organic traffic. Usually, it is because search engines are changing their algorithms so frequently that a lot of factors which might be important before are no longer needed today. If you are geared up for SEO audit, here are some of the most basic things you should check –
- Titles
- Meta descriptions
- H1 tags
- Redirects
- Images
- Internal linking
- Duplicate pages
- Indexing and page crawling
- Server and “not found” errors
The Takeaway
As you see, technical on-page SEO audit is not as difficult as it seems. There are certain tools you can use to get it done quickly and flawlessly. However, you should be aware of SEO checkers and guidelines you come across on the web and make sure they are up-to-date. For quick analysis of SEO in Gold Coast, we hope these above steps may be helpful. If you own a large site, on-page SEO might be too time-consuming and cumbersome to you. So, it is always wise to seek professional help.
