How Does CRM Automation Make Real Estate Agents More Effective?

Increased automation is something which a number of leading CRM solutions bring to the table, making them appealing to organizations across a number of industries.

If you are wondering how this technology is relevant in a real estate context, read on to learn about the ways in which CRM automation empowers agents.

Customization is key

Automation is all well and good, but unless you can tailor it to meet your needs, it may be a hindrance rather than a help. Thankfully the top CRM platforms covered by Follow Up Boss all offer the flexibility to adapt to the requirements of agents, rather than being rigid and restrictive.

Being able to make tweaks to the platform to handle customer relationships in a way that makes sense is clearly an advantage, so seek this out when selecting a CRM.

Marketing becomes a breeze

Making the most of the marketing opportunities available is something which all real estate agents strive to achieve, and a CRM can streamline this through automation of various vital promotional processes.

From generating actionable insights from data gleaned via landing pages, to issuing marketing emails that are personalized to appeal to unique customers, CRMs use automation to improve the effectiveness and efficiency of all real estate marketing efforts.

This also means agents have more time to dedicate to their other duties, rather than having to commit hours of each day to dreary yet unavoidable administrative tasks.

Social media integration is simplified

All real estate businesses need a steady hand on the tiller of their social media presence, since this will often be the portal via which existing and prospective customers first get in contact.

CRMs with social media integration once again allow agents to overcome the usual hurdles involved with managing this, allowing for automatic wrangling of client communications, scheduling of promotional posts and collating of customer info on the fly.

The more success you have with your social media presence, the sturdier your firm’s reputation and brand image will become, especially with the under-35s who spend more time on sites like Instagram and Twitter than anyone else.

Lead generation is catalyzed

Generating and following up on leads are vital to any real estate agent that wants to increase sales and secure long term success for their organization. But like the other aspects of the job, these processes can be time-consuming and mind-numbing.

CRM solutions which have baked-in automation abilities are the ideal antidote, allowing you to pull down potentially valuable data from a variety of mainstream platforms that you can use to sniff out prospects and move on to the next step of actually contacting them.

All of these advantages of modern CRMs are founded on the idea of increased automation which is also flexible and customizable. Furthermore because these platforms can typically scale to suit the scope of any organization, agents across the board can boost their effectiveness without needing to cost their employer a significant sum upfront.