Being an entrepreneur is blissful in many senses. The kind of liberty in innovation and operations you get as an entrepreneur stands second to none. You are your own boss and can easily mend things that are favorable and growth-driven. However, it comes with its own set of demerits. You need to bear the whole burden and pay attention to every minor aspect necessary for business success. And if we take the international business into the context, things are more tedious to handle.
Well, don’t worry we have got your back.
Here are some of our tips that will help you run your international business like a pro –
- Find the relevant market
Hunting down the relevant market is the key stepping stone for a successful international business. The world is full of opportunities, but you need to pick only the niche markets where your product/service can easily gain its significance.
For example, if you are planning to open an online store, South Africa, then you must know that here, not many people have that much better mobile connectivity.
This may hamper your sales directly.
Similarly, opening an Air Cooler business in Canada is not a wise idea as the area remains cold most of the time. So, if you want to taste success, then first research about the relevant markets for your business beforehand.
- Have a local presence in the global market
If you are a global brand, locals prefer buying from businesses that are nearby. Having a local presence helps in quick rapport-building amongst the local buyers. When buyers believe that you are located nearby and have operations set –up there only, then they are more likely to believe you. In that case, buying a cloud-based local phone number is the ideal way to gain a local significance.
A cloud-based local phone number is a special phone number with a specific area code that can be operated from anywhere. With these phone numbers, you can set up a virtual call center software miles away from your business location yet let the customers believe that you are nearby as the phone number will have area code of that particular where you are targeting the customers.
- Use social media platform for effective and affordable marketing
Marketing is what every business needs. Unless you make it effective and result-driven, success will be a tough nut to crack. A successful entrepreneur is not the one who spends millions at the name of the market. It is someone who knows how to promote the business in the right way without squandering away the investments. Social media is an ideal way for influential marketing without going tight with the budget. Platforms like Facebook, Instagram, Twitter, and Whatsapp are free for use and create a great impact on the consumers.
If stats are to be believed, in 2015, Facebook influenced 52% of online and offline buyers. This data shows the efficacy of just one social media platform. Imagine how much would be the output of all-combined social media platforms. The best part is that all these platforms target global audiences. So, you can promote your business at national and international levels in one go.
- Never lose focus from customer satisfaction
Do you know why Amazon is successful today?
Because it’s the prime focus is on product quality and great customer service. Customer service is one of the key factors behind every successful business. The great thing is that it is easy to accomplish. All you need to do is to buy a toll-free number and set your customers free from call incurring charges.
A toll-free number is a special digit-code number calling to which is free of cost for the callers. It helps your callers to gain confidence in you. Apart from this, the international phone number comes with the whole suite of features like call waiting, call transferring, IVR, and on-hold music that makes calling a pleasant experience for all the callers.
- Address your customer concern on time
What defines business success is its diligent attention to customer concerns. There are many incidences where a customer has ditched a business just because it was not paying much attention to the concerns or taking too long to resolve the issues. The rate of such incidences is high in e-commerce businesses as it targets global audience. They fail to handle surging incoming calls, and their callers end-up waiting for long.
Switching to cloud-telephony is an ideal way to deal with it. With the use of an internet phone number, you can set-up self-service portals for your callers. Through IVR, your callers will be able to handle half of the concerns on their own.
On the same note, your cloud-based international phone number has commendable call handling features like auto call recording, voicemail transcription, and auto call answering to make sure each call is answered and each concern is addressed properly.
Running your own business at the international level is indeed a matter of pride. But, it can be a migraine as well. The key is to get the right resources and then move ahead. Good Luck!
