Ecommerce SEO Statistics for Small Businesses [2020 Guide]

Every year, businesses invest more than $65 billion on search engine optimization (SEO) activities. It is a reality, and an SEO statistic, that showcases this digital marketing strategy’s capability to generate not only business profits for companies but also growth as well as maturity in the diverse marketplaces.

How can you make the most of SEO’s impact on your business growth, though, especially if you are a small eCommerce business? Or, encourage company heads that it is the precise strategy for your small-sized business? With research-supported facts, figures, and statistics that showcase why and how small eCommerce companies should opt for SEO.

Enhance your SEO strategy today by discovering and exploring these SEO statistics for small eCommerce businesses to get started today!

Let’s Explore Statistics with Organic SEO Services as a Guide for the year 2020

SEO for small business makes you put money in online marketing with tons of preferences and tactics. You have content marketing, video marketing, and social media marketing activities as options. An essential part of these approaches is Search Engine Optimization (SEO), which entirely depends on organic search.

That is why it is crucial to convey the role of organic search, which you can display with these statistics for eCommerce seo services:

1) How much Online Traffic can Organic Search Steer to a Website Portal?

Today, organic search steers more than 50 % of all sorts of web traffic. That is more than paid marketing and social media marketing together. Around 37.5% of all traffic to online stores comes from search engines. Further, about 23.6% of eCommerce orders are openly coupled with organic traffic. So, small eCommerce businesses can’t ignore the power and enormous amount of online traffic generated by organic search tactics.

2) Are Users clicking more On Paid Marketing Ads compared to Organic Search Outcomes?

Pay-Per-Click (PPC) advertising is one of the key foundational components in your eCommerce marketing tactics and strategy. However, in the current digital space, users have a preference for organic search results compared to paid marketing and promotions. In the latest study, it was explored and discovered that more than 70 % of users focus on organic search outcomes on search engines and ignore paid listings.

The three primary reasons behind this fact:

a) Advertisement Blockers: Ad blockers help in preventing users from viewing any advertisements. And only display organic search results.

b) Paid Ad Personalization: While 70 % to 80 % of users like to go further with ads personalized to their likings, not each user gets ads customized to them. It is one of the reasons why users have ad blockers, which prioritize organic search outcomes over paid ads.

c) Formats of Ads: For most of the users, advertisements interrupt their browsing experience. So, to get better on their online experience, users turn to advertisement blockers.

3) How much Business Profits Can SEO Generate?

No matter how much money you put in SEO or digital marketing activities, you want to see a return on investment (ROI). When matched to other digital marketing tactics and strategies, SEO offers outcomes over time and needs regular investments. However, with the help of valuable organic traffic, you can have more than 40 % of your business revenue.

If you are a small eCommerce business and your annual revenue is $ 50,000, for instance, then $ 20,000 of it comes and is captured through organic traffic. However, it depends on the type of your business, domain, industry, and products, which may vary this percentage on an overall basis. So, if you want to grow and mature, you require including SEO tactics as a noteworthy part of your eCommerce marketing strategy.

4) How many People Utilize Search Engines to Find Ecommerce Products?

When people go on the internet to search for a new product, they first initiated a search on search engines. Research showcases that over 90 % of online experiences commence with a search engine like Google, Bind, or Yahoo. People require a search engine to help them. If your small eCommerce business or company doesn’t appear in search outcomes, how will your targeted users find your eCommerce portal? In the majority of cases and scenarios, they won’t. Moreover, around 44 % of people initiate their online shopping voyage through a Google search.

If users do not find your eCommerce portal, they will see your competitors and do business transactions through them. Even if you provide a superior product, it won’t matter as from a user’s angle, if you are not found easily online, you don’t exist. So, as a small eCommerce business company, if you want to turn as a consumer choice, you are required to make SEO a preference.

5) Worldwide eCommerce Market is Growing and Maturing Swiftly

By 2021, the global retail eCommerce sales will reach out to $4.5 trillion. The topmost shopping tactics, as well as activities online, will principally be product or service information collection and deal seeking.

6) Ecommerce Business with Website Portals

Despite the upward eCommerce market, not all businesses have stepped into the digital world. Around 46 % of small US businesses have yet to get their own website portals underway.

7) Online Consumers have more Reliance on Mobile-optimized Websites

Most of the eCommerce web portals presently can be explored on both mobile and desktop devices, but that isn’t to say that each site is completely ready for mobile viewing. One of the most crucial SEO facts is that mobile-optimized websites are considered 51 % more reliable by end consumers. So, if your small eCommerce business wants to be viewed more favorably, it requires having a mobile version for its web portal.

8) Mobile Devices have turned Ecommerce more Reachable

An average mobile user will invest around 4 hours each day on their mobile phones, with 52.2 % of online traffic emerging and originating through mobile devices. This case is one of the reasons why the SEO market and eCommerce trends are now more tendings to mobile users.

Mobile users are now more analogous to using their mobile devices when buying on online platforms. Around 35 % of online shoppers say that mobiles are their primary buying tool.

9) How Google Rank Search Outcomes and Results

Google depends on 200+ ranking factors, which include domain age, speed of web pages, website usage, and publishing frequency. As per Google, 80 % of its search engine algorithm depends on off-page SEO factors, which are even applicable for eCommerce website portals.

10) What kind of Close Rate is delivered through SEO?

A close rate refers to the percentage of leads that turn into clients. SEO provides a 14.6 % close rate. It offers eight times the close rate of conventional marketing, which is around 1.7 %. The small eCommerce businesses can gain by optimizing close rates for more sales.

Key Takeaways

This guide with SEO statistics shows how important SEO is in the current and upcoming times for small eCommerce businesses. If eCommerce companies want to win in the digital space, they should start understanding the involvedness of SEO strategies and how they could use the SEO tactics to their future business gains.