Are you trying to improve your eCommerce business but have no idea where to start? The top-performing eCommerce businesses across the world have common denominators that point towards their success. Mimicking these core features will help your business flourish in highly competitive marketplaces.
It’s estimated that by 2020 there will be 2.05 billion digital buyers. Therefore, the potential is huge if you execute on the important fundamentals of running an eCommerce business. Expect the competition to get fiercer because there is a big shift from offline to digital sales.
The conversion rate is 3x higher for apps compared to mobile websites. It makes sense because apps provide a better shopping experience. They are more responsive, have a better user interface and offer better features than their mobile website counterparts.
Are you wondering how to design an app that can showcase your products? You’ll need to start with an app pre-development stage. It involves figuring out the goals of your app. In the context of eCommerce websites, it could include a search functionality to browse products, allow users to create a user profile, show promotions and complete purchases using third-party payment portals.
You can hire a freelancer or an app development service to complete the project. Alternatively, build the app in-house to have more control over the specifics. You’ll need to choose the technical specifications and test to ensure it’s good quality.
Here is what your eCommerce app should include to increase sales:
Once the app is built you need to invest resources into marketing it. Let your customer base know about the app and encourage them to give it a try. For example, offer a discount for the first app-based purchase.
Product pages have evolved considerably over the last few years. They are now viewed more as landing pages rather than a simple product page. If your ones only have a few pictures, a product description and price, then you’re missing out. Here are a few suggestions for optimizing your product pages:
Product page optimization should be an ongoing process that implements trending methods. Personalization and artificial intelligence will continue to see big advances during the next few years.
eCommerce platforms are software that gives you a suite of useful features for running your business. It’s not enough anymore to set up a website and expect to compete with businesses that are backed by the power of eCommerce platforms.
The improvements to customer experience mean you’re going to increase sales. For example, the software provides a better layout that enables customers to move between product pages and the shopping cart. The professionalism that comes along with eCommerce platforms sets the right first impression for new customers.
The ability to track the customer journey means you can increase the effectiveness of your sales funnel. You’ll have access to data that indicates what product pages could be improved. Also, the customer data you generate can be used for personalization. It’s an effective marketing strategy that helps you suggest relevant products.
Secure customer data by choosing an eCommerce platform with the right features. Depending on where you operate, the fines can be huge for letting customer data fall into the wrong hands. It’s also bad publicity, so invest in good security measures.
Website downtime can lead to significant sales loss. eCommerce platforms help your business stay online with fewer downtime, which means you can maintain sales throughout the year. Frequent downtime may lead to customer dissatisfaction, which means they will go shopping elsewhere.
The important things for your eCommerce business ensure that the basics are covered. They will help you succeed in any industry – even if it’s competitive. The combination of choosing an eCommerce platform, building an app and optimizing your product pages will keep your business healthy in the long run.
Don’t stop with these core strategies and continue to evolve your eCommerce business by utilizing up-to-date strategies. What’s important for your business today may not be the case in a few years. Businesses that push forward by implementing new strategies will rise to the top in any marketplace.
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