Social Media Technology Trends That You Need to Watch Out For

Without a doubt, the last couple of years has seen social media harden into multifaceted as well as thriving communities in which over 3 billion individuals all over the world are active every day. In the actual fact, over 85% of Generation Z learn about new services and products through social media whereas 90% of millennials use at least one social media platform on a regular basis. With that, it is not surprising why almost all marketers believe that social media is beneficial for their business.

Nevertheless, as we close this era down, we cannot deny the fact that social media will play an important and developing part in our lives in the forthcoming.

If you’re wondering how should brands, business, and even normal users get ahead the future for social media platforms, then keep on reading.

In today’s post, we will show you the biggest social media technology trends in 2020 that you need to watch out for.

1. Augmented Reality and Virtual Reality

Today, both social media, as well as messaging platforms, are heavily investing in augmented reality and virtual reality. In fact, the majority of messaging platforms are supporting a camera-based AR effect that will overlay graphics on the photos of the users. As a result, their selfies become entertaining avatars. Not only that, but it will also let the user recreate a video background.

AR, on the other hand, is more likely to become more lucrative compared to virtual reality. Most companies today increasingly perceive the monetization possibilities of AR avatars.

Either way, you can expect to see more AR virtual shops on every social media platform allowing you to try various products without going to a physical shop.

• Internet Television

Netflix as well as Amazon keeps on dominating the subscription-based streaming. As a matter of fact, social media companies have tried to break such a market with various services like Facebook Watch and YouTube Premium.

The content of such services is mediocre to that provided by the leading player. The victory of social media television will in user-generated and at the same time short-form video content.

Longer and non-subscription-based videos may keep on growing on social media particularly with the likes of YouTube and Instagram TV or IGTV. However, such will exist in separate segments to traditional internet television. And YouTube without a doubt is considered the top social media disruptor.

• Artificial Intelligence and Ecommerce

Social media platforms are constantly moving into the world of ecommerce with progressively strong artificial intelligence-based online buying tools. But these come in different broad categories:

• Visual Research
• Virtual Assistants
• Personalized Recommendations

Despite the fact that social media networks are presently coming under important regulatory inspection for their capability to filter content that is politically-targeted responsibly, there has been lesser aggressive disapproval to date of such platforms to move to the ecommerce.

There you have it the 3 social media technology trends you need to know. There are already social media marketing agencies that are using such technology trends like the LosFamos social media agency. So, if you want to make the most out of these technology trends make sure to work with such an agency.