Social Media Marketing Tools Worth Investing In

Over the past few years, social media platforms have become great marketing tools to reach potential and existing target audiences. Brands and agencies have started using these platforms more and more to generate awareness about their brand more specifically.

If you really want your social media marketing to take-off in 2020, consider investing in the following tools:

1. Buffer:

Buffer is an online platform that offers three different tools that are helpful in Social Media Marketing – Publish, Reply, Analyze.

The first tool, Publish, lets you plan and publish/schedule content for various social media platforms – Instagram, Facebook, Twitter, Pinterest, and LinkedIn – from one simple dashboard.

Reply, the second tool lets you respond to social conversations and resolve customer support requests across Instagram, Facebook, and Twitter — from one collaborative team inbox.

Buffer’s third too – Analyze – lets you measure your social media performance, create & share beautiful reports, and get recommendations to increase reach, engagement & sales – all from one intuitive analytics dashboard.

The platform is already being used by Huckberry, Shopify, Food52, Spotify, etc. to grow their social media reach.

2. BuzzSumo:

BuzzSumo is an online platform that’s used by many digital marketers to find high-performing content that can get you more likes, shares and links. The platform offers for key components – discovery, research, influencers and monitoring.

The content discovery feature lets you find latest trends, topics and questions relevant to any given keyword. With infinite ideas at your fingertips, you’ll never struggle for content topics again.

Content research gives to the ability to create data-powered content by identifying top formats and competitive benchmarking. This feature also lets you explore and identify top-performing posts on Facebook. You can even analyze the social engagement and backlinks of your competitors.

For those looking for social media influencers and authors with authority, BuzzSumo lets you find genuine individuals with the help of meaningful metrics.

The fourth component, which is monitoring, lets you track keywords, influencers, journalists, publishers, blogs and backlinks.

Brands like Expedia, Hubspot, Digitas, BuzzFeed, Ogilvy, The Telegraph, etc. are already using BuzzSumo for improving their content and SEO strategy.

Just like BuzzSumo is a content discovery platform, Khojdeal is a deals discovery platform that curates the best deals for over 150 e-commerce platforms on one portal.

3. MeetEdgar

MeetEdgar is a platform that makes it easy to schedule and automate posts on Facebook, Twitter, Instagram, and LinkedIn. From writing posts to re-posting evergreen content, Edgar does it all.

The platform also provides various management features like A/B Test Social Messaging which lets you test different messages and analyze which one resonates better with your audience, Weekly Email Update which sends a weekly report with key metrics like follower count, clicks, etc. and Ed.gr, a link shortener which lets you shorten & track links.

4. Hootsuite:

Hootsuite is an online platform that lets you connect with over 35 popular social networks in one place. The core features of the platform include scheduling, content curation, promotion, analytics, monitoring, team management, security and apps & integrations.

Scheduling lets you save time by scheduling your social media posts across various platforms. Hundreds of social media posts can be uploaded at once, in CSV format.

Content curation solves your social content challenges by making it easier to discover new content to repost.

Analytics helps you clearly understand how your social media platforms are performing by sharing powerful analytics and creating insightful reports.

Monitoring lets you effectively track keywords, hashtags, topics & brand mentions and respond to comments in a timely fashion.

Promote helps you create and manage promoted social media posts on various platform. You can even optimize your ad spend and set custom triggers to automatically boost posts.

5. Biteable:

Biteable is an online tool that lets you create studio-quality videos in a jiffy. With 85,000+ real-life Shutterstock clips and gorgeous animations & perfect tunes from the Biteable studio, make all kinds of videos.