How to Optimize Social Media to Increase Popularity

As many of us continue working and staying at home, social media remains one of the main sources of entertainment and ways of maintaining close relationships with our friends and family. Platforms such as Youtube have reported a jump in audience viewership and some influencers have experience a double increase in engagement and impressions. Consumers are choosing to make most of their purchases online and brands have taken notice and increased efforts in establishing their digital presence.

Below, we have composed a list of the best tips to help grow social media activity, expand your brand, and increase website views:

1. Content is king: There are no shortcuts when it comes to content creation on social media. The rule is simple – the more original and interesting your content is, the more likely it will go viral and translate into account popularity. When it comes to content creation, always be sure to think of innovative ways in which you can present yourself or a product. For example, if you are an accountant, post surprising facts (quotes) about laws that would help your clients save tons on tax payments. Chances are that these will get re-shared and your account will start to grow.
2. Post regularly: There are no set rules on how many times you should post, however, posting at least once every two days has proven to increase engagement and audience growth. A&E, social media agency NYC, suggests to optimize your posting calendar by preparing content in advance and posting at least 3 times a week. Posting often serves as a fun reminder for your existing followers while allowing you to expand audience through hashtags and re-shares.
3. Develop branding: branding is crucial in maintaining consistency and memorability on social media. In order to maximize our following, we have to ensure common theme through our accounts. This helps users understand our messaging and increases audience retention. To help improve branding of your account, be sure to think about the tone, color theme, messaging, and your target audience. Develop content around previously identified brand DNA and do so across all social channels.
4. Bridge your social activity with your site: In order to help translate your newly found followers to web traffic, be sure that your social media posts are optimized and provide enticing information available only on your site. Include your full web domain in all your social media bios, be sure to link to your website in you stories via “swipe ups”. Be sure to post at least five times a month, and develop content around call to action allowing your users to navigate to your web link. Also providing unique offers only available through your landing pages helps increase clicks and conversions.

We hope these tips help you optimize your social media and increase web traffic so that you may start capturing your newly acquired audience (followers). If you wish to share more suggestions, please be sure to reach out and let us know some ways you have grown your social accounts and helped convert them into traffic and sales.