How to Optimize Google Play Store Page for Your Android App?

There are huge numbers of contents about App Store Optimization on the internet, and the amount is growing every day. The app stores are turning massive and are increasing exponentially. ASO or App Store Optimization is real, and ASO is compulsory for any app developer or marketer. Google Play Store alone contains 2.6 million application listed, and Apple comes in close competition to the Google Play Store.

In this saturated market, if competition becomes the first priority, then it is important for you to have the capability of optimizing app list for the searchability as well as direct user appeal. This whole process is popularly known as App Store Optimization, and like SEO in the late ’90s, it is increasingly becoming its own absolute industry.

What exactly is App Store Optimization?

App Store Optimization is basically the process of enhancing a mobile app so that maximum visibility and high conversion rate can be achieved in order to install in the app stores. ASO is not just about the traffic but is also about conversion.

The strategy of App Store Optimization

The strategy is quite and simple and mainly consists of three processes:

• The method of keyword and market research

• Page optimization of Google Play Store and A/B testing

• Monitoring

The method of keyword and market research

It is an important part of analysis before applying the ASO strategy and also before publishing any of app or game. It is quite tough for the new applications to reach on top of the list of the search result for head and mid-tail keywords.

Of course, it's possible, but it definitely takes a lot of time, efforts as well as installs and android app reviews. This is the only reason to opt for the long tail keywords or the keyword combinations, which are even more precise than the normal search request keywords. Such keywords have comparatively less traffic than the head or even the mid-tail keywords. Targeting the keyword combination for any particular searches, chances are there that the application or the game will come up in the search results.

• Choosing keywords and combinations for the application

It is crucial to find out the keywords; it can be anything that first clicks in mind, which is important for your application, and for the duty, it performs or even the main features. It is important to find out what keywords are other competitors are using and where the keywords are ranking in other countries. There is definitely another good practice of reading the reviews of the competitor apps and to find out the keywords which they are using.

It is best if the collection of the keywords is enormous and then exaggerates the list with long tail keywords. After shaping and uploading thee pool of keywords in the system, then it is necessary to check the difficulty and traffic level for every single keyword. 

• Identifying the long tail keywords

Attention is important for those words which have low or medium difficulty and also the most traffic. Such keywords are not much competitive, and ranking those keywords will help in improving the visibility of the app. When using the App Store Optimization strategy, you will find out automatically which keywords to target.

For the purpose of checking the competition of a single keyword can be useful while analyzing the importance of your app for any particular search or pointing out the keywords with less competition.

Page optimization of Google Play Store and A/B testing

Applying an ASO strategy for the Google Play Store is a method that grasps the optimization of applications on-metadata and off-metadata.

• On-metadata factors are the one which comes under the control of the developer, such as the name of developer, description, title, screenshots, and icon and different other factors.

• Off-metadata factors are those who are not under your control, such as installs volume, ratings, and user reviews.

It won't matter much if you have already published the app or you are just making preparation for launching it, you will simply need to apply the Google Play Store optimization. I will become important for you to work on the various elements of the listing, in order to improve the visibility as well as conversion rate.

In most of the cases, it is bound to happen that what you think will not coincide with what other users think. This is the reason why it becomes important to perform an A/B test prior to the application of any changes in the listing elements that are putting an impact on the conversion rate. Such elements are mainly graphics, icons, screenshots, feature graphics, and others. 

What is A/B testing?

In order to execute the A/B test, you will have to make two different versions of listing elements and compare them. At the time of the experiment, half of the traffic will move to version A, and the remaining half will move to version B. 

Finally, both the options shall be compared to decide the best result. It is crucial to test with a change in only one listing element; otherwise, it is impossible to find out which of the changes brought improvements.

Monitoring

The method of App Store Optimization is a never-ending process, the market, as well as the Google Play Store itself, changes, as a result of the developer always has to be updated with the current situation of the market.

It is best to weekly track the volume installs, keywords, rankings, top charts, and the ratings and reviews of the app or game. It is best to remove the keywords which are not performing. Analyze and make the addition of new keywords and keep moving with A/B testing till you find best converting elements of Google Play Store listing.

The user review is the part which is out of your control, but continuous monitoring will help you in getting important information about your product, keywords as well as the weak points of your products or even your communication strategy with the users. Here are the ways with which you can prompt your app users to leave a nice review for your Android app.

App Store optimization is a never-ending process, so it's best to keep on trying new things and revamping your Google Play Store listing. Maintain the monitoring and evolution of your application as well as your competitors.