9 Tips to Successfully Launch an Email Marketing Campaign

Email marketing is alive and well, despite what you may have heard, and can generate as much as $38 for every $1 spent. If this sounds like the kind of return your business could do with, take a look at the following hints and tips. They’ll have you launching your very own lucrative email marketing campaign with the click of a button, and all without the trial and error you’ve had to endure before. So, without further ado, let’s get started.

Personalize your emails for maximum impact

A personalized email is worth its weight in gold if it compels the reader to keep reading. You don’t want your brand to become associated with faceless, spammy messages that pop up far too often, do you? You want it to be a forward-thinking and exciting brand that people want to connect with. Writing to every recipient as if they are an individual is the best way to achieve this sort of connection.

Keep your layout simple and eye-catching

There’s nothing worse than receiving an email that’s nothing more than a mishmash of poorly aligned graphics and texts. It looks amateurish, unprofessional, and is sure to go right in the junk folder. Keeping your layouts simple is all about:

• Using your brand colors so every graphic is relevant
• Properly formatting your images so they compliment your text
• Removing clutter, headings, and unnecessary links that just get in the way

Fewer words often mean bigger results

There has never been a statement that’s better suited to the world of email marketing. If you hire an old school copywriter they will tell you that you need at least 5,000 words to make any sort of headway, but that’s just not true.

Social media has changed the game when it comes to reaching people, and now less is very much more. Attention is fragmented and in short supply, which is why your messages need to be compact and powerful. Get straight to the point and be concise, it’ll make more of a difference than you think.

Create stunning subject lines

Whether you’re looking for the best writing help, the most affordable foreign holidays, or great deals on a car, the answer will often be in your inbox. The difficulty is that because there’s so much other stuff in there, you need a way to make your messages stand out from the crowd. Subject lines are the way to do it, and they’re what will get your emails noticed. Just make sure you steer away from the overly urgent, a spammy style that’s a real turnoff.

Know your target audience better than anyone

If you want to be able to get the most out of your email marketing campaign, you need to have a clear picture of who you’re trying to reach. Your target audience will have a unique set of wants, hopes, and aspirations, and they’ll tend to have a way of talking and communicating that’s specific to their demographic. The key to creating copy that resonates with people is to get on their wavelength. Find out what makes them tick, use their turns of phrase, and create an authentic voice they can all relate to.

Find out the best times to send your emails

Send an email in the middle of the night and it will just get buried in the early morning spam emails. But send one during the typical lunch hour and you’ll have a captive audience right where you want it. The times are going to vary based on what kind of market you’re in, but finding them is crucial to the success of your marketing campaign.

Create a clear theme that links your messages

A campaign needs to look like a campaign, so create a theme that links everything together. It’s a chance to showcase your brand, and it’s one that you need to grab with both hands. If you don’t, people will quickly forget who you are, and your email will lie unread for weeks.

Make sure your emails are clearly branded with great imagery

This point follows on naturally from the last, and it should come as no surprise that it’s made it onto the list. Your brand is the face of your business, it’s what you stand for. Without it, you’re just a nobody trying to attract new business. With it, you’re a company, a team, and a vision for the world. Using graphics that take onboard your company colors in a way that compliments your logo is the way to go here. Once you make a few simple changes your emails will look infinitely better.

End everything with an irresistible call to action

Finally, we come to the call to action. This is the killer ending that makes it impossible for the reader to resist your products or services. You want to compel them to sign up, register, or buy, and you want to do it in a way that creates a little bit of urgency.

Final Thoughts

Now that you’ve seen how to launch the email marketing campaign your brand has been waiting for, all you need to do is put the tips above into action. You could even take a look at some of these stunning examples if you’re still searching for that elusive spark of inspiration.